splyzz: Oct 21, 2007

Sunday, October 21, 2007

Throwback Jerseys - Treading Down the Memory Lane

Throwback jerseys are a latest fad among the sports fans of all ages. A throwback jersey is the jersey of a team or player of the past. Throw back jerseys are available for all popular American sports. Throwback hockey jerseys, throwback football jerseys, and NBA throwback jerseys are some of the popular ones among the throw back sports apparel range.

What is a Throwback Jersey?

Throwback jersey is a replica of the authentic jersey of old teams and players. They have become popular among the sports fans who would like to relive the old days when their favorite team and player was on the pinnacle of popularity and success. A throwback jersey may be of times when your favorite player starred in an old team or for and old player of an existing team. A Michel Jordan jersey of Washington Bullets design is a perfect example of replica throwback jerseys.

Throwback jersey has become a collector's item and you would find many persons with amazing collections of replica throwback jerseys. This is in some aspects similar to the vintage collection whereby each jersey will have its own history. Throwback jersey relives the history of that particular sport, team or player and provides you opportunity to recognize and remember teams of the past.

A throw back also gives you a detailed account of the style and trend changes in the team gear. The throw back has gained enormous popularity because of the fashion and music industry. Many music videos feature performers wearing a throwback jersey. This adds to the growing demand for authentic throwback jersey or replica team gear of the past.

Replica throwback jerseys are a great business opportunity for sports apparel manufacturers and sellers. According to estimates, NBA throwback jerseys account for 20 percent sale of NBA sports apparel. Same trend is witnessed for replica throwback jerseys of all other popular sports.

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The Power of the Fax

In July 2005, another curious law went into effect. This one, called the Junk Fax Prevention Act of 2005 (JFPA) has several surprises for business owners in terms of sending routine faxes to their customers. This new law just doesnt impact the sending of what we would think of as junk faxes. It addresses several other areas that will impact how you do business via fax.

What is a Junk Fax?

Understandably, we would think of a junk fax as an unsolicited fax. However, under JFPA, unsolicited is defined as any material advertising the commercial availability or quality of any property, goods or services which is transmitted to any person without that persons prior express invitation or permission, in writing or otherwise.

So, if you were sending out an announcement, via fax, regarding a new product or service to your customers, it could be considered a junk fax under JFPA.

Importance of an EBR

But wait, the new law complicates things even more. Your established business relationship (EBR) is now extremely important in terms of marketing your business using the fax.

You are still allowed to send unsolicited faxes to anyone with whom you maintain an EBR. An EBR is defined as "a prior or existing relationship formed by a voluntary two-way communication between a person or entity and a residential subscriber with or without an exchange of consideration, on the basis of an inquiry, application, purchase or transaction by the residential subscriber regarding products or services offered by such person or entity, which relationship has not been previously terminated by either party."

Right to Opt-Out

You also have to provide an opt-out option on all faxes. Fax cover sheets are now to include opt-out information, regardless if your business has an EBR or not, the first page of every fax solicitation has to tell the receiver how they can opt-out of receiving future faxes from your company.

And, we arent talking about a simple opt-out check box. JFPA has kindly provided an extensive guideline for the opt-out notice. An opt-out needs:

To be "clear and conspicuous and on the first page of the" fax;

Notice that your failure to comply within the shortest, reasonable amount of time with any opt-out notice sent by a customer will be a violation of the law;

A "domestic contact telephone and facsimile machine number" for the recipient to transmit any opt-out notice request;

A "cost-free mechanism" that the recipient can use to send the opt-out notice; and

Allows the recipient to opt out "at any time on any day of the week"

Failure to Comply

Noncompliance equals sizeable penalties. The law allows anyone who has illegally received a junk fax to sue for and recover $500 - $1500 or more per violation. Surprisingly, the law now allows for class action lawsuits and even small claims court lawsuits to be filed.

splyzz

Sunday, October 21, 2007

Throwback Jerseys - Treading Down the Memory Lane

The Power of the Fax

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